Today on the show I have Zinzi Edmundson, the co-founder and editor of Knit Wit magazine. She tells us about her journey from bon appetite magazine, to touring worldwide with her band, to finally focusing whole heartedly on Knit Wit. I think the moms and aspisirng creative business owners out there are going to love this talk. 

Hey there, here we are back at in. I hope you enjoyed getting to know Zinzi in more detail, beyond her gorgeous magazine. There are a bunch of things that popped out to me from this conversation.

The first is just a requote of something she said – when deciding to start her biz: let’s create something that speaks to the way we like to connect to knitting and the aesthetic we identify with. This is so good and echoes the theme that has been running through this podcast for quite sometime – you can only do you and what resonates with you. BEST part, that will set you apart and make your product or blog or whatever special. Zinzi and her partner Gigi created something totally unique in the knitting world because their aesthetic and opinions were all their own. I love how the magazine mixes this fashion forward edge with maker stories from so many fiber areas. We needed it!

I also loved when she opened up about the other business she wanted to start when her son was born. She felt uninspired to get back to work, despite the amazing traction she’d been having with the magazine. It sounds like she just wanted to spend more time with her son. Many of the moms out there can relate, I’m sure. She reminds us that there will be another side to that phase, that you’ll get through it whatever the outcome. Moms (raising my hand here!) want to do it all and feel so much guilt whether we’re working or not working. Its a stage that will pass and things will fall into a balance that works for you but it takes time to work itself out. It's hard to trust in that when you're in the middle of it. 

I also love the idea that she touched on – having a baby forced her to focus on the magazine in the end because that’s the only thing she felt good about leaving her son for. It’s so good and so true. For all the mothers and kid-less folks out there – what would you focus on if you only had a few hours a day to work? I bet it would be the most important thing to you and that's what we need to be working on.

Lastly, her words of wisdom – set your schedule, make your excel charts and to do lists and simply keep going. Part of keeping going, is just keeping going she says. Here’s a Quote from a book I like – the Slight Edge by Jeff Olson: “Any time you see what looks like a breakthrough, it is always the end result of a long series of little things, done consistently over time. do the things you’ve committed to doing, even when no one else is watching.”

Alrighty, so that is all for today, I hope you enjoyed this episode! Here are a few photos of Zinzi's family and her work. Be sure to visit her website and follow Knit Wit on instagram here.  As always I’d so appreciate a comment or review on itunes. This helps people find the show and lets me know what you guys are thinking about it - all feedback happily welcome. I love working on the podcast and want to continue to make it better!

Zinzi & her son.

Knit Wit Issue 6 - the current issue - SO DARN GOOD!

Knit Wit Issue 4 (the one she mentions in the podcast!)

One of the sweater patterns that comes as a free download with issue 6!